salesforce commerce cloud Case Study: sperry

Born on the water in 1935, Sperry’s Top-Siders were the first boat shoes introduced into the boating and footwear markets. Through decades of innovation, Sperry is home to classic hand-crafted footwear – from boat shoes and sandals to loafers and flats.

As a Wolverine Worldwide brand, Sperry’s website is managed on Salesforce Commerce Cloud along with the rest of Wolverine’s brand portfolio. By using SFCC’s enterprise-level, multi-site ecommerce framework, Sperry leverages the user experience, feature sets, integrations, and custom development of other Wolverine brands within a single platform. 

This architecture allows Sperry to benefit from other brands, while offering a flexible UI that allows for unique design experiences and brand customization like Sperry’s 2022 site redesign. CQL updated Sperry-specific CSS styles that matched the structure of Sperry’s brand designs, extending the brand-agnostic styles with colors and fonts for mobile and desktop. 

With Sperry’s refreshing new designs and CQL’s SFCC development expertise, Sperry.com inspired the world with a new look that conveys the love of being on the water; a commitment to sustainability, diversity, and inclusion; and the perfect shoes to slip into for the next adventure.