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Doctor-founded in 1990 with a mission to provide affordable, quality eyewear and fast service, Eyemart Express has grown into a trusted optical retailer with 250 stores nationwide. To enhance its digital presence and maintain its reputation for speed and service, Eyemart Express partnered with CQL for a complete e-commerce transformation. The goal: to create a modern, user-friendly online platform built on Shopify Plus that aligns with Eyemart Express’ core promise – “Glasses in a Blink.”
The new EyemartExpress.com offers a seamless omni-channel experience, allowing customers to shop a wide selection of eyewear, access virtual try-ons, and schedule eye exams – all with the same speed and convenience as their in-store service. Leveraging third-party integrations with Searchspring for enhanced search and merchandising, Loop for returns management for tax compliance, Fittingbox for virtual try-ons, and LensAdvisor for personalized lens selection, the new site offers a cutting-edge, flexible shopping experience.
Key features include:
With its unmatched, customer-first online experience, Eyemart Express is now positioned as a leader in optical retail, blending fast, reliable service with modern e-commerce capabilities. The new site reflects the brand’s values of speed, service, and expertise, ensuring customers have an exceptional experience both online and in-store.
Site
Migration
Custom to Shopify
Technology
Shopify
Searchspring
Loop
Listrak
ShipperHQ
Level Access
Avalara
Wishlist King
Storemapper
TimeTap
Fittingbox
LensAdvisor
Leveraging Eyemart’s nationwide network of 250 stores with experienced optometrists and in-store labs, the new website features convenient exam scheduling powered by TimeTap. Exam scheduling online creates an omni-channel experience for shoppers while driving lead gen for Eyemart Express. Shoppers can select “Book an Exam” throughout the website, find their nearest location, and schedule the needed service in a few simple clicks.
Eyemart Express makes it easy for customers to enter their prescriptions and choose their lenses directly from product pages. The Lens Advisor not only provides a seamless shopping experience for customers, but also automates the process of selling lenses with a dashboard to view order information and send to partner optical labs.
The new EyemartExpress.com features a virtual try-on, enabling customers to try on frames from the comfort of… anywhere! After allowing access to a desktop or mobile camera, customers can scan their face, see how new glasses look, and move around to see the glasses at different angles. Leveraging technology from Fittingbox, Eyemart Express offers cutting edge technology that enhances customer experience and boosts conversions.
Eyemart Express optimized their online customer experience, focusing on simple, intuitive, easy to navigate, features that align with ecommerce best practice. Focused on their brand differentiators including product selection and highly-rated reputation, Eyemart launched a new Brand page leading to over 100 individual brand collections. Shoppers are able to easily find their most-loved brands through the main navigation, as well as filter by brands via search.
Eyemart Express refreshed its brand identity around the theme “See the Moment,” reflecting its commitment to providing fast, high-quality service that ensures customers never miss important moments in their lives. This redesign seamlessly combines cutting-edge technology, comprehensive eye care, and authentic human connection, bringing Eyemart’s ethos to life through rich, visually compelling brand elements. The new visual language highlights candid, relatable life moments—showcasing the joy and clarity Eyemart glasses provide in everyday experiences, while grounding imagery in real, meaningful moments that resonate with customers on a personal level.
“The opportunity to offer our distinct value – which combines hyper-local community engagement with unparalleled service and speed – on a national scale will enable us to grow our business and tap into new markets. With Shopify & CQL, we will continue to elevate our brand, deepen our connections in the communities we serve, and strengthen our long-standing relationships with local doctors who are passionate about the care they provide.”
Mike Nuzzo
CEO
eyemart express
