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Footwear brands are challenged with managing extensive product catalogs, including niche sizes, widths, and colors. Your brand needs to deliver tailored recommendations in a competitive market, with fast, relevant product results, advanced filtering and sorting capabilities, and a seamless browsing experience in both search and merchandising that makes finding the right shoe simple.
With powerful partners like Searchspring and data from analytics, heat maps, and session recordings, CQL helps empower brands to deliver a highly personalized, relevant shopping experience to footwear shoppers and make finding the right shoe a more manageable and intuitive experience.
Sign up for a chance to win a comprehensive audit from CQL that will assess your site against footwear industry standards, usability best practices, and e-commerce benchmarks to uncover opportunities to improve your user experience, engage your customers in new ways, and boost conversions.
Search Results
Forrester Research found that 43% of visitors who go to a site gravitate immediately to search boxes, and searchers are 2-3 times more likely to convert. With site search converting at a higher rate and driving a higher revenue per session, our footwear brands lean into this by further optimizing their site search and merchandising rules to ensure their most relevant and popular products are in front of the customer, while also considering inventory availability and current sales/promotions.
Rudis
Leveraging Searchspring reports for no search results, RUDIS set up search redirects and created synonyms to point to other relevant products. High search volume reports helped RUDIS discover search results of top search terms, optimize the product assortment, and determine if a new landing page could be better to help find the right shoe. RUDIS continues to optimize search performance bi-weekly as a result of search optimization revenue gains.
Searchspring provides a platform to empower ecommerce teams to take control of their website, drive more traffic, gain lifetime value, and convert more through its robust ecommerce Search, Personalization, Product Merchandising, and Insights & Reporting Suites.
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STRATEGIC MERCHANDISING
Footwear merchandising success revolves around consistent messaging and promotion along all steps in the path to purchase. Stride Rite excels in this aspect by providing thoughtful browsing paths crafted around product technologies and directly addressing customer needs. A few examples include back to school sales, an adaptable shoe collection, and even pediatric approved shoe category.
Stride Rite
To make sure shoppers find the perfect shoe for their kids no matter where they are in their development, in-grid banners provide additional paths to size and footwear categories like big kids and comfort motion for first walkers. Footwear technology collections elegantly present content and merchandise highlighted products and link to PLP browsing experiences.
PRODUCT FILTERING
Once a user has gotten to a grid of products either from search or simply browsing the site, a critical step is to provide filters to help shoppers narrow down their choice based on their preference. Not only do filters help sift through products, they also give a good sense of the product features and options available in the current set of products. Brands are also leveraging the power of personalization in product results to increase the probability of conversion.
SUPERFEET
Personalized search and merchandising from Searchspring prioritizes products by size, fit, style, and customer preferences. On Superfeet’s website, if a shopper filters by a high arch, PLPs and search results will prioritize product results with high arches first. Superfeet also utilizes icons for their most prominent filters and pairs it with product data readily available on product cards making finding the perfect insole a breeze.
GAZELLE
Footwear filters can create a unique shopping experience that fits your brand and product selection. Gazelle Sports filters include standard filters like size, width, color, and gender. But what makes this experience unique are activity filters. Runners are able to select their track event and soccer players can filter by ground type. Shoppers can also easily filter by in-store availability and brands they prefer.
Did you enjoy our 4th Step to Success in Footwear Ecommerce? Sign up for all 6 steps and get a chance to win a complimentary Footwear Experience Audit.
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