[Grand Rapids, MI.] Andre Assous, a division of Vida Shoes International known for creating innovative and comfortable footwear with modern styling and a classic touch, has announced CQL will deliver a digital brand refresh and optimize its user experience on Shopify Plus. The new website will revitalize the Andre Assous brand’s personality, provide customers with a highly visual buyer journey, and improve site speed and performance. While maintaining their Spanish roots, Andre Assous’ new eCommerce site will elevate the brand to capture the timeless, chique, stylish, and trendy nature of its footwear to a social and digital-first consumer market.
Vida’s leading kid’s shoe brand, Stride Rite, migrated to Shopify Plus in December 2021, which laid the foundation for growth with a robust and optimized framework that could be scaled to additional Vida brands. Based on the proven success of the replatform for Vida Shoe’s premier shoe brand, the Andre Assous brand will benefit from leveraging the features/functionality from Stride Rite and focus primarily on optimizing the digital experience. In addition to a brand refresh, Andre Assous gains a unified tech stack, a more robust drag-and-drop Shopify CMS experience, and new integrations with growth marketing partners like Attentive, Bluecore, and SearchSpring.
“Following the successful launch of Stride Rite, VIDA can now relaunch brands like Andre Assous into the same framework, utilizing features and functionality we designed with Stride Rite. With a site audit from CQL and a modernized new look to the Andre Assous brand, we can optimize the impact of site migration and deliver a premium shopping experience.
Todd Dreith, VP of Customer Experience and Digital at Vida Shoes International
Andre Assous is the 13th Shoe Brand to replatform for CQL, following Wolverine Worldwide’s Bates, CAT Footwear, Chaco, Harley-Davidson Footwear, Hush Puppies, HYTEST, Keds, Merrell, Saucony, Sperry, Wolverine, and Vida Shoes’ Stride Rite.
“CQL brings a wealth of knowledge and experience in the fashion & apparel industry, working with industry-leading brand retailers to grow their online business,” says Scott Robertson, CQL Managing Director. “Both CQL and Vida Shoes are excited with the results of the launch of Stride Rite, Vida’s flagship brand. With Shopify Plus, CQL can take the top-performing features of one site and easily extend them to other brands, producing optimized site performance right from the point of launch.”
The new website is expected to launch in late spring 2022. For more information, visit CQLCorp.com.
About VIDA International
Vida designs, sources, markets and distributes fashion-forward and outdoor adventure footwear for women, men and children. In addition to marketing products under its own brands including Jambu, JBU, J Sport, M.A.P. and Andre Assous, Vida is a licensee of various brands, including BCBGeneration, BCBGMAXAZRIA, BCBG GIRLS, Stride Rite, Carter’s, OshKosh B’Gosh, Kensie, XOXO, UNIONBAY and Esprit. Vida also designs and sources products under private labels brands for various retailers. Vida’s wholesale distribution includes department stores, independent retailers, specialty stores, national chains and mass merchants. Learn more at vidagroup.com.
About CQL
CQL is a digital commerce agency with a 27 year history of creating commerce experiences and solutions for inspiring brands and people who love them. CQL’s unparalleled technical expertise and experience design coupled with industry leading eCommerce platforms, has helped retailers and manufacturers drive record on-line revenue, build new channels, and envision world-changing ideas. Headquartered in Grand Rapids, Michigan, our clients include PetSmart, e.l.f. Cosmetics, Wolverine Worldwide, James Avery Artisan Jewelry, Escalade Sports, Costa Del Mar and more. For more information, call 616-365-1000 or visit CQLCorp.com.