Analytics-focused optimization is a monthly program that ensures your brand is informed about the business, understands what is driving performance, and makes sound decisions grounded in accurate data.
An Analytics Audit establishes the baseline for enhancements across Google Analytics, Google Tag Manager, and the datalyer connecting the two platforms.
The Audit aims to identify potential data issues, ensure GA and GTM are complete and aligned with best practices, and identify opportunities to extend site tracking.
Our analytics reporting integrates multiple data sources into a single Google Data Studio dashboard built to provide consistency and visibility. Various time horizons are considered (daily, month over month, and year over year) to provide a holistic and thorough view of your site’s performance.
Proper Google Analytics 4 (GA4) setup and configuration enhances the ability to measure, analyze, and act on user data. Tailoring GA4 for your business and users helps uncover unique insights into your brand’s online performance.
CQL will work with your team to define and implement custom tracking on your website. Tracking enhancements power tailored insights that provide better perspectives into your user journeys that lead to conversion and revenues.
Google tag manager is not a ‘set it and forget it’ endeavor. Strategic setup and ongoing management ensures efficient and accurate tag deployment across digital properties to improve data accuracy and page performance.
Did the migration to GA4 create issues with your data? Is a “basic” GA4 setup not providing you with the key data about your online performance? Do you need to find quick wins to boost revenue? We can help!