Building a Shopify website that converts shoppers to buyers is a complex process that demands high levels of skill and knowledge from everyone on the team from design to development to marketing. At the end of the day, bold designs and brave innovation needs to be met with data that can be used to create growth. It is for reasons of capturing and using the best data that CQL and Elevar partner. 

Elevar employs server-side tracking to push conversion data and key events across the user journey to your marketing channels such as Google Analytics 4, Meta, Google Ads, TikTok, Klaviyo, and a dozen more – with near 100% accuracy. Good data to these channels means that they work much better and thus result in higher ROAS and lower CAC. Elevar’s miracles don’t stop at server-side tracking. 

In addition to client-side and server-side tracking, Elevar offers a game-changing feature called “Session Enrichment” that enables brands to take advantage of a user ID and combine it with offsite storage of the user’s email and phone with other valuable user data. User data is anonymized and securely stored for one year, during which time Elevar ensures that every action (add to cart, view item, etc) is sent back to the marketing channel and accurately reported. With Session Enrichment activated, brands generally realize a 20-40% bump in event data captured. That means more emails sent and more revenue generated.