SUPPORTING One Of The Biggest Shoe Retailers on SFCC
Shoe Show Inc.

SALESFORCE COMMERCE CLOUD SITE TAKEOVER & SUPPORT: SHOE SHOW, INC.​

A Step in a New Direction with CQL​

SHOE SHOW, INC. is a leader in branded footwear, bags, and accessories for the entire family with over 62 years of experience. Hosted on Salesforce Commerce Cloud and struggling with their current agency, SHOE SHOW, INC. sought out CQL in 2019 to take over their SFCC support.

As part of the site takeover, CQL partnered with SHOE SHOW, INC. through a support agreement, a flexible and predictable model for monthly support in strategy, UX, design, development and technical support. CQL began by conducting a Commerce Cloud site audit, including a code review, performance (speed) enhancements, SEO recommendations, improvements in user experience (UX) and user interfaces (UI), data cleanup, and analytics optimizations. Following stabilization of the SHOE SHOW, INC. ecosystem and website, CQL trained both the development and marketing teams on SFCC. 

Over the last several years, SHOE SHOW, INC. and CQL have completed several site projects including:

  • UX & Design Enhancements for PDPs and Checkout
  • Search & Product Listing Refinements
  • Support Scale-up for End of the Year Traffic
  • Integrations with Google Merchant Center

With monthly CQL support, SHOE SHOW, INC. never misses a step as they remain focused on site optimization and their commitment to providing an outstanding customer experience.

SHOE SHOW, INC. Screen

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For nearly a decade, CQL has been designing, developing, and supporting Salesforce Commerce Cloud solutions for premier brands to drive business success, including Wolverine Worldwide, e.l.f. Cosmetics, PetSmart, and SHOE SHOW, INC. 

Salesforce Commerce Cloud empowers you to create seamless ecommerce experiences that inspire and convert today’s connected shoppers.

Salesforce Commerce Cloud

“There are so many digital agencies out there that promise certified Salesforce Commerce Cloud support but do not pair that with education and training for their clients. CQL has the ability to do both, cost-effectively, and with a proven process. They are the solid choice for this type of on-going work.”

VICKI O’DONNELL

 

Chief Marketing Officer

SHOE SHOW, INC.