Woodland Direct is one of the nation’s largest e-commerce companies in the U.S. specifically focused on the fireplace, chimney, wood stove, and outdoor living markets. Built on 35 years of knowledge and experience, Woodland Direct helps customers create “amazing experiences around fire.”

In 2019, with Woodland Direct’s current ecosystem restricting their ability to grow and adapt to emerging commerce trends, Woodland Direct partnered with CQL to evaluate, build, and support a new foundational technology system. Through several in-depth strategy engagements, including a platform evaluation and reviews of their customer relationship management (CRM) evaluation, backend data management, and product information management (PIM) solutions, Woodland Direct selected commerce platform Salesforce Commerce Cloud and CQL as a the strategic partner to plan, design, architect, and launch a modern eCommerce experience on SFCC’s SFRA architecture. 

The new site sparked unprecedented growth for Woodland Direct, driving the largest online sales volume of all time. With new branding and design elements throughout the site, a new mobile user experience, an improved & simplified product configuration process for users and customer service, a new staging environment, and a new & improved learning center, Woodland Direct emerged as the preferred destination of fire-related products and a premier resource for education & support. 

Following Salesforce Commerce Cloud training and support for the Woodland Direct team to take over management and development of their site, CQL continues to consult with Woodland Direct’s development team regarding best practices in SFCC.